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This is a review about the ninja software called Market Samurai, which happens to be an extremely multiple purpose software, which puts it at your fingertips to quickly gather Market Intelligence.
Market intelligence on your Competition in terms of where they rank in the Search Engines based upon the keywords they are optimizing for…
Market intelligence in terms of why your Competition is ranking in the Search Engines based upon the number of Links pointing to their sites, Keyword Density, Whether or not your target keywords show up in the Title Tags and so forth.
Hey! I will not talk about every feature and option contained within Market Samurai as that is a vast amount of information I’d have to put into this review…
If you are interested in in-depth information regarding every feature, you could get that at the Market Samurai website…
This review is about what excites me the most about this Ninja tool…
Which happens to be Keyword Research in pursuit of locating a Profitable Niche Market!
I hope you can appreciate that!
I was hesitant to purchase Market Samurai, because I had read a review that said there was better software out on the market (I will not reveal the name here), so this put me off from purchasing…
What a dumb move on my part, because after using it I realized this software was well put together and the way you use it is the exact flow that you should use when doing your Market Research.
Well, at least one of the best ways.
I’m very impressed with Market Samurai…
Anyway, enough of my rambling…
Let’s get to the features that I’m excited about!
1. What’s Hot About Market Samurai
I love the fact that your whole project is based upon your Broad, Base, or a Root Keyword or whatever you want to call it.
It’s like an Umbrella for all the other different components you want to include underneath it.
For example, let’s say that your Root Keyword is Home Business…
You could include research for SUB Keywords or Entry Points in the Home Business Market, such as, Business Plans or whatever and include the Market Research underneath the Home Business Project…
Therefore, you’d be able to keep your Market Research Projects all in one place, How cool is that?
Do you recall when I mentioned the software was created in the perfect flow in which you should begin your Market Research?
Market Samurai has created this awesome Keyword Research video training tutorial, which breaks down the steps on finding niche markets.
Below are two screen shots of the keyword Module:
The Tutorial teaches you important fundamentals:
a. What a Market is?
b. What a Niche Market is (a.k.a Entry Points)?
c. What’s a Keyword?
d. What are Long Tail Keywords?
e. How to structure a simple Keyword Focused Website?
f. A real-world Case Study that walks through the Research Process
g. And so on…
You may be saying to yourself, “I already know what all the above mean.”
I know those areas maybe basic, but if you think about it…
We get in trouble when we get away from the fundamentals in any area of life.
Fundamentals are the foundation and if you don’t have them in place, what happens to the structure, it collapses.
If a house is built on dirt instead of a concrete foundation, what would happen as soon as there’s a rainstorm?
The house will turn into a swimming pool no matter how strong the frame is and the rest is downhill from there.
Well, this is the same thing that will happen if you don’t apply the fundamentals to building your Online Business.
You could build a nice pretty website (strong structure), but what happens when you either get no one buying your products and/or services?
You will not make any profits to sustain your business and you’d have to shut down your website or otherwise you’d keep losing money.
The biggest benefits to keeping the fundamentals in mind is it protects you from building an Internet business where no one is interested in your offers, save tons of time, avoid scams, and keeps you focused in building a potentially successful business.
Does this make sense?
Well, it does to me.
Another element that really impressed me with the whole flow of how Market Samurai walks you through performing your Keyword Research is…
The creators have implemented what they believe are the most important key areas that can determine whether or not a Niche will be profitable even before entering that market called “The Four Golden Rules.”
These Four Golden Rules is a process, which you use Market Samurai to analyze Keywords to help you determine the ones that have a high potential for profit and the ones that are most likely not.
The Four Golden Rules are:
1. Relevance
2. Traffic
3. Competition
4. Commerciality
Let me quickly and briefly break down what those rules mean…
Relevance means you target keywords your prospects are using to search for products and/or services, which results in not just traffic, but you’d get Targeted Traffic to your website.
Traffic means you’d be able to target the minority of keywords in your niche, which have significant levels of Organic Traffic, and of course the best traffic that you can get to your website. As this Organic Traffic is sent to you by Search Engines when your prospects find you after searching for what you have to offer.
Competition is evaluated in two parts, with the first being the Amount Of Competition. In other words, the number of websites competing for your keywords that show up in the Top 10 spots in Google. The second being the Strength Of That Competition, which is based upon these factors:
a. Age of the Website
b. Number of Quality Backlinks
c. Whether it’s a .com or a Subpage that shows up in the Top 10
d. And So on…
Commerciality is basically the measure of whether or not the keyword will be profitable. These types of keywords are called Money Keywords or Buyer Keywords.
Buy Red Michael Jordan Basketball Jersey is an example of a Buyer Keyword phrase because a person that types that Phrase into a Search Engine is most likely ready to purchase, because their search is so specific.
When the prospect searches using Buyer Keywords, they are in what’s called the last Phase of the Sales Cycle.
I think the Four Golden Rules process is ingenious, because you can quickly run your ideas through Market Samurai to determine the Profit Potential of a Niche Market…
And this is without spending a ton of time doing Market Research.
SIDE NOTE: Tools like Market Samurai are extremely powerful in terms of saving you time; be sure to use your common sense because it’s just returning search data.
Sometimes a piece of software isn’t able to fully determine the profitability of a niche market, because there’s always the Art that you can bring to your research.
Other Benefits:
Free Trial (at the time of writing this review)
Fits the screen of my netbook
Retrieves data from the Search Engines pretty fast
Constant updates that improves the performance of the software
Very affordable (for most)
No monthly subscription fees to access (One-time fee)
Runs on your computer without taking up too much memory
And the list goes on and on…
Other Great Features:
Rank Tracker – Tracks all of your Search Engine Rankings
SEO Competition – Analyzes your Top 10 Ranked competitors
Domains – Locate Keyword optimized Domain Names
Monetization – Finds Products and Services to promote
Find Content – Research Articles that are relevant to your keywords
Publish Content – Publish Content to your site or the web
2. What’s NOT Hot About Market Samurai?
I’ll let you know if I find a feature that I don’t like about Market Samurai. I’m not being biased because I have a licensed copy of it on my computer.
3. How Can Market Samurai Help You Grow Your Home Business?
With all the powerful great features, Market Samurai can help you build a successful Online business based upon what your prospects are seeking to purchase, instead of guessing or trying to force them to purchase what you want or think they should buy.
Although, I didn’t elaborate upon the many other features in this review…
The most import aspect of Market Samurai is the “Keyword Research” module; if you don’t locate a profitable Niche Market first, nothing else matters.
None of those other great features will matter, if the market you choose isn’t spending money on what it is that you are trying to offer them, period!
You may have heard this over and over, but it’s the truth!
It’s the most important Fundamental Rules of them all!
Like my man, Stephen Pierce says, “The Fastest Way To Make Money Online Is To Sell What People Are Already Buying!”
Does that make sense or what?
And yet most of us complicate this process by coming up with these elaborate ways to try to make money, but it’s not your fault. A lot of money making products are teaching hype and complicate this whole process.
My Conclusion
My position and purpose as always is to look out for you the Home-Based Business Owner and as I always say, “You must give yourself every cost and time-effective advantage you can in order to not only compete, but thrive in your Market Places.”
The 7 powerful Modules contained within Market Samurai if executed properly will give you the leverage of a whole marketing department without the overhead expense.
As I’ve stated before, you don’t have to purchase Market Samurai or any other Market Research Software, you can use a combination of FREE Online tools…
But as a home-based business owner who has to perform most of your daily tasks by yourself; performing that kind of market research using several free online tools will take a ridiculous amount of time.
Market Samurai can become another powerful Ninja tool you can use to perform your Competitive Intelligence and locate Profitable Niches…
Besides, if you spend all of your time using free Online tools to perform Market Research, when will you ever get around to making money?
Do yourself a big favor and purchase Market Samurai, ASAP!
Click here to read more about Market Samurai at the official site
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